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The sum almost no indie budget does before it settles on a price.
Independent developers
If you're creating a game alone or with a small team, this guide helps you plan a professional launch without needing a big budget.
Game design students
Ideal for students who want to understand how to launch a game in the real world, beyond just the technical aspects.
Small game studios
For teams with an ongoing project that need a clear plan to promote, sell, and stand out among the competition.
First-time creators
If this is your first game and you don't know where to begin with the launch, this guide gives you the essential steps to get it right.
About the eBook
Launching an indie game isn’t just about publishing it on Steam — it’s about gaining players, attention, and real sales.
This eBook was created for developers who want to turn an idea into a high-impact launch. Inside, you’ll learn what truly works: from marketing fundamentals to advanced techniques for visibility, engagement, and conversion.
With practical examples, tested strategies, and straightforward language, this material will help you avoid common mistakes, seize opportunities, and stand out in a competitive market. Perfect for those starting out — or for anyone who’s tried before and knows a good game alone isn’t enough.
What will you learn?
✓ Create a launch campaign that truly drives wishlists
✓ Leverage social media, events, and influencers strategically
✓ Position your game on digital stores to generate real sales
In-depth strategies for successful launches
Learn how to plan, position, and execute your game launch using techniques professionals use to attract attention and generate sales from day one.
Boost your visibility in the gaming market
Discover how to build a fan base even before the launch by using marketing tools and strategic channels to make your game stand out.
Turn your project into a viable commercial product
Understand how to validate your idea, set clear goals, and align your game development with market demands to ensure return and longevity.
Boost your indie game
We offer personalized marketing strategies, including public relations, social media, and exclusive content in Indie World, MGN Magazine, and Mundo Gamer Community. With launch support and monetization consulting, we increase the visibility and success of your indie game. Explore Indie World
✓ My experience with Indie was very positive! The team was welcoming, patient, and friendly. The project was well-structured and important, giving space to the national indie world and allowing exchanges with other countries. The interview was pleasant, with a professional and relaxed team. The material produced was of excellent quality.
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