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Learn with real strategies, industry data, practical examples, and a complete step-by-step to turn visibility into success on the world’s biggest game showcase.
This eBook is not just a guide — it’s a game plan for indie success.
Designed for developers who want to go beyond trial-and-error marketing, “From Zero to 20,000 Wishlists” reveals exactly how to build visibility, attract the right audience, and turn page views into wishlists and fans.
You’ll learn how to use the Steam algorithm to your advantage, apply marketing strategies that actually work, and position your game for long-term visibility and sales — even without a publisher or big budget.
✓ Create campaigns that gain traction before launch
✓ Reach publishers, influencers, and media organically and through ads
✓ Convert visitors into engaged fans and Steam wishlists
1
Foundations and Strategic Planning What is Steam and why it matters in the industry
2
Understanding the Steam Algorithm How wishlists impact your performance
3
Game Brand Positioning How to create a memorable presence from the announcement
4
The Role of Publishers in Building Visibility When to seek a publisher
5
Marketing Agencies and Specialized PR What to expect from a professional campaign
6
Creating a Flawless Steam Page Trailer, screenshots, tags, and persuasive copy
and much more
Buy now✓ Indie developers who want to grow on Steam
Whether you're starting your first game or already have a project underway, this guide shows how to turn effort into real results with visibility and wishlists on the world's biggest gaming platform.✓ Teams seeking a strategic and organized approach
From planning to execution, the eBook provides a clear structure for those who want to professionalize their launch and make data-driven decisions.✓ Studios looking to increase visibility and conversion
Even with a good idea and a finished game, converting interest into sales requires strategy. Learn marketing techniques, SEO, social media, events, and more to make your project stand out.✓ Anyone who wants to better understand publishers, agencies, and influencers
Discover the right time to seek partnerships, how to pitch your game, and what to truly expect from each type of support — with real examples and practical tips.✓ Streamers and content creators who want to collaborate with indie studios
Learn how to evaluate partnership opportunities, negotiate terms, and create campaigns that benefit both creators and developers.✓ Developers preparing their first game launch on Steam
Build the right foundation from day one — from Steam page setup to wishlist strategy, launch timing, and post-launch momentum.Impactful actions that drive results
Discover strategies that work: events, game jams, influencers, expos, press, and FOMO campaigns to generate real traction.
Analysis, automation, and post-launch
Monitor your metrics with Steamworks, automate marketing processes, and learn from real success (and failure) stories. Use ready-made tools and checklists to leave nothing behind.
Digital presence
Create an optimized Steam page, use internal SEO, translations, and accessibility to reach global audiences. Learn to use social media, landing pages, and other platforms to turn visitors into wishlists.
Boost your indie game
We offer personalized marketing strategies, including PR, social media, and exclusive content in Mundo Indie, MGN Magazine, and Mundo Gamer Community. With launch support and monetization consulting, we increase the visibility and success of your indie game. Explore Indie World
✓ My experience with Indie was super positive! The team was welcoming, patient, and friendly. The project was well-structured and important, giving space to the national indie world and enabling exchange with other countries. The interview was enjoyable, with a professional and relaxed team. The material produced was of excellent quality.
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